At ISH we’re all about empowering you to be your best, most smoking hot self. But the truth is, finding that confidence to be unapologetically YOU can be hard.

Enter I AM THAT GIRL, a community, support system, and movement inspiring girls to love, express and be who they are. This organization is dedicated to helping girls transform self-doubt into self-love by providing a safe space to connect and have honest conversations about things that matter.

Over the past six years, IATG (founded by badasses Emily Greener and Alexis Jones), has connected with hundreds of thousands of girls to turn their stories of struggle and adversity into stories of triumph, connectedness, and empowerment.

And we’re thrilled to announce that ISH has partnered with IATG by sponsoring 100 girls to go through self-esteem programs. We believe that makeup can be empowering, a tool for expression, and when you wear it for yourself, and not for anyone else -- an amazing way to harness your confidence.

We want you to look in the mirror without an ounce of self-doubt, to be able to say “I am me,” “I AM THAT GIRL,” and “I’m Smoking Hot."