MAKEUP ON A MISSION
ISH is a makeup artistry brand committed to creating fresh and innovative products that
celebrate authentic beauty from the inside out. We believe makeup should be fun, easy, and, above all, a
way to enhance – not mask – who you truly are. Our mission is to empower you to cultivate a personal
beauty philosophy that makes you think “I’m Smoking Hot.”
Our cosmetics are packed with healthy ingredients that help to highlight and enhance your unique
features. From lip gloss that is made with hydrating aloe, to moisturizer that’s packed with
probiotics, we think blending beauty and science is a beautiful thing.
THE KIT THAT STARTED IT ALL
The FabFitFun team went in search of the perfect contour kit to add to their Spring ‘16 box but
discovered palettes were extremely complicated and filled with an overwhelming number of shades.
That’s when they decided to not only create their own kit, but an entire cosmetics line that formultes
professional-grade makeup that is easy-to-use.
ISH was born in 2016 and our iconic Contour Kit was formulated. Since then, we have established a community of beauty enthusiasts who value easy-luxury, high-quality and bold colors.
IT’S WHAT’S ON THE INSIDE THAT COUNTS
We are a cruelty free brand that formulates makeup that is Gluten Free, Paraben Free, Sulfate Free, Talc Free and Vegan.
Cruelty-Free — We never (ever) use animals to test our products.
Gluten Free — Say ‘bye’ to wheat, rye, and barley.
Paraben-Free — If it messes with your body's hormones, we don’t mess with it.
Sulfate-Free — Anything that irritates your skin or eyes, irritates us.
Vegan — Free and clear of any animal-derived ingredients.
Celebrity makeup artist and co-founder of thebeautydepartment.com, Amy Nadine joined the ISH team as a
Brand Ambassador and resident makeup artist. Known for her intuitive ability to define and enhance the
natural beauty of every face she touches, Amy evokes the fresh and fearless spirit of our brand. Her clientele includes
beauty mavens such as Rachel Bilson, Emmy Rossum, Kate Bosworth, Nina Dobrev, Susan Sarandon & many more.